The Green Dot

Logo Design

Seen on billions of packages all across the globe, the Green Dot is a symbol often misconstrued as meaning a product can be recycled.

In reality, it means that a company has made a financial contribution to recycling and waste collection programs, whether the company’s packaging is recyclable or not. Regularly confused with the recycling symbol, it’s causing mass confusion and resulting in great amounts of recycling contamination.

I acted on the open brief by TwoDegreesCreative and TheBrandIdentity to redesign this global symbol.