Merit Media
Logo Design
Identity Design
Naming
Merit Media, the brainchild of filmmaker Connor Cleveland, is a production house based in Austin Texas. The primary palette is built on three hues that I often found when studying Connor's work at the start of the project. The logo itself was designed to carefully fit into a visual space outlined early on; the sharp terminals on the abstract letter M result in something very strong, but the central curve adds a human touch.














